Keyword research and selection is a crucial step in the search engine marketing activities. As we all know, most people use search engines to find information and input keywords to search.Currently, most people use an average of 2-5 Keywords in searching. Therefore, choosing the appropriate keywords for optimizing website content has become increasingly important.
Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.
Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.
2:Do not use a single term, will extend into a series Keywords phrase.
Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase “download the latest small game.” There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.
3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for “cars” Keywords.
4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.
5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.
So,choosing the appropriate keywords for optimizing website content has become increasingly important.