viral marketing

Your E-book is your Viral Salesman

March 25, 2013

E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable […]

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Why and How E-mail Viral Marketing Works

March 25, 2013

What does a virus have to do with marketing, Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to […]

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What Works & What Doesn’t in Viral Marketing

March 24, 2013

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail […]

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What an E-book Can Do for You

March 22, 2013

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up […]

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Viral Marketing using Forums

March 22, 2013

There are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”. There are, however, business and professional forums, which do not operate under the same rules and, more often than not, disallow any […]

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Viral Marketing Goes Mobile

March 21, 2013

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is […]

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Using Videos in Viral Marketing

March 20, 2013

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more […]

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Using Forums in Viral Marketing

March 19, 2013

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect. Forums aren’t marketplaces but when used as such, the marketers’ actions […]

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Using File Sharing in Viral Marketing

March 18, 2013

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities. People like using file services to download music […]

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Using E-Mail to Achieve Objectives

March 17, 2013

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a […]

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