There are a lot of elements that into getting a page to rank higher in the search engines. when it comes to search engine optimization (SEO), keywords are near the top of the list of importance. Keywords are words that people are searching for, and part of how the search engines determine your rank for those words. There are a lot of other variables as well, but using keywords effectively is a vital part to ranking well in the search engines. Here are some things to keep in mind to help you do better.
1. Know your audience. There is one main theme when it comes to keywords, and that is relevance. Knowing who your audience is will help you keep your keywords relevant to what they are looking for. Take the word ‘apple’ for example. You could optimize your site for that keyword, but are you going after people who use Apple computers or those who are interested in the fruit,
2. Create a list. You can start by thinking of what people are most likely to search for, as it relates to your website. However, that’s only the start. You should also use a keyword tool of some kind to get longer lists, and to see how many people are using those words. The more keywords you have to work with, the easier it will be to make an SEO friendly website.
3. Make a plan. Take some time to think about how you will use each of your keywords on your various pages and how you will link all of the together. You may want to get a pen and paper and draw out how the pages will be connected to one another. Don’t forget to use hyperlinked (words people can click on) keywords in some places. This anchor text tends to be viewed more favorably by the search engines, so use that to your advantage.
4. Don’t overdo it. While you will be selecting as many keywords as possible, you shouldn’t overstuff your pages with them. If you use too much of the same keywords on the same page, the search engines may think you’re trying to cheat and could penalize you for it. The other reason for not overdoing it is that it’s hard for your visitors to understand. After all, there’s one thing you don’t want people to do when they get to your site, and that’s to leave. Making the text sound natural will help them to stay long enough to do what you want them to do.
5. Check your competition. In other words, use each of keywords in a search engine and see how many competing pages there are. The more the pages, the harder it will be to rank higher. Take some extra time and click through on the first few results. This will give you some idea if the top ranked sites know what they’re doing. The best keywords are those that have a lot of searches, but not a lot of competition. The truth is that these words can be hard to find. So, while you should check your competition, you shouldn’t get too hung up on it either.